Confident Creatives
are the smallest of the four groups, comprising 17% of online adults. They say they do not worry about the availability of their online data, and actively upload content, but still take steps to limit their personal information. Concerned and Careful fret about the personal information available about them online and take steps to proactively limit their own online data. One in five online adults (21%) fall into this category.
Worried by the Wayside group do not actively limit their online information despite being anxious about how much information is available about them, members of the this group contains 18% of online adults.
Unfazed and Inactive group is the largest of the four groups—43% of online adults fall into this category. They neither worry about their personal information nor take steps to limit the amount of information that can be found out about them online
It seems I don't fit into any of these categories. I don't actively upload content to any SMS and take steps to limit my personal information (e.g. multiple email ids). But I do not fret or worry about the situation. And I am certained not unfazed or inactive. Maybe there should be a group Limited input and conent.
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